Social-networking tools such as Facebook, Twitter, and LinkedIn have gained huge amounts of momentum in recent years and are a great way to promote your travel-related business. By posting articles, pictures, or updates, you can keep in regular contact with your customers who connect with you online. More importantly, your updates will be seen by an even larger audience: by people whose searches match your information or by friends-of-friends who see your information when it is reposted or commented.
The National Gay & Lesbian Chamber of Commerce posted the results of an online survey asking partcipants how they used social-networking tools. 100% of respondents used the tools for networking, 94% for marketing, and 61% for contacting customers. Facebook, LinkedIn, and Twitter were the most popular tools.
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